Nowadays, more and more content creators are choosing to build their brand on LinkedIn. Indeed, LinkedIn is no longer just a B2B platform where you can see where someone studied. Conversely, LinkedIn is a platform where you can transform your profile into a landing page.
If you create appealing content, every person visiting your profile could potentially become your client. However, here’s the cornerstone.
How do you create good content that will be regularly displayed by others? How do you increase your reach on LinkedIn? And the key question—how to build a personal brand on LinkedIn?
These are some of the many questions I’ve struggled with myself (and sometimes still do).
While considering which tools to choose for branding on LinkedIn—for myself and my clients—I decided to write a juicy post. In which you and I will find the answer.
So, what are the 4 best tools for content creation for LinkedIn?
Let’s find this out. Have a good read.
The Ultimate Guide to Choosing the Best Content Creation & Brand Building Tools for LinkedIn
If you are professionally involved in content creation on LinkedIn or plan to be, you’ve probably heard of tools that can help you with it. There are many content creation/personal branding tools on the market. Many of them are similar, but there are small details that can help you make the right decision.
Just like when building your ICP (ideal customer profile), you need to understand why you actually need a creation tool.
Let’s start with the basics.
Personal Branding on LinkedIn & Time Management
This is the main reason I use a brand-building tool on LinkedIn.
Counting impressions? Ehh, you can get that data directly from LinkedIn. Counting the number of likes? Same here. Comments? That’s manual work that can be done. But there’s something else—a content creation tool on LinkedIn can handle all of this work, along with automatic post scheduling, for you.
Above, I’ve shared a picture from my calendar, showcasing my absolute favorite—AuthoredUp.
AuthoredUp is a tool that I always recommend to my clients when we’re talking about brand building on LinkedIn.
AuthoredUp helps me daily with:
- brand building
- content scheduling
- writing posts that sell (really)
I’ll move on to other tools in a moment, but if you want to learn more details about AuthoredUp, I invite you to read my comprehensive review: AuthoredUp Review: The Best Content Tool for LinkedIn
Brand Building Tool: Replace Manual Work with Automation
Whether you’re a seasoned player in the market or just starting out, you have to admit that automation helps as heck. This is where a brand-building tool fits perfectly.
You only need to do the manual work once. Yes, you have to do it that one time. And that’s it. Then, you provide specific instructions in the tool, and it will take care of the rest for you.
Brand building, suggestions, and insights (like which post performs best) will all be handled for you.
I know it might sound cliché, but think about it—how many hours would you have to spend creating all that content on your own?
Content Ideation
Where AuthoredUp might not be enough, Taplio comes to the rescue. Despite my great fondness for AuthoredUp, Taplio does an excellent job when it comes to content ideation.
Imagine creating content just once. No problem. You write about something that’s good and works, and most importantly—your LinkedIn audience likes it. You see it. The likes are increasing, and so are the inquiries. Hey, that’s quite the growth strategy, right?
Now, this is where Taplio comes into play. You create content only once, and based on the results, it prepares the best suggestions for you.
Additionally, it will perform A/B testing for you. It will provide suggestions (based on specific data), and you can choose the best solution for yourself. Sounds like a plan?
Check this out—14 days for free!
Best 4 Content Creation Tools for LinkedIn
Choosing the best content creation tool can be overwhelming, but I’ve narrowed it down to the top 4 tools that will optimize your brand-building tool on LinkedIn. From Taplio to Supergrow, each tool offers unique features tailored to boosting your LinkedIn presence. This list also includes Shield Analytics for data-driven insights and AuthoredUp for effortless content writing and formatting. Discover which tool best suits your needs and how it can elevate your LinkedIn strategy.
AuthoredUp: Convert Readers into Customers
Creating eye-catching LinkedIn posts can be challenging, but AuthoredUp simplifies the process. This brand-building tool helps you structure your content, format it for optimal readability, and even offers insights into engagement. Whether you’re crafting a post to showcase your expertise or sharing industry insights, AuthoredUp ensures that your writing is clear, professional, and effective.
If you’re a veteran of LinkedIn or just ‘wanted to check out’, AuthoredUp would be a good choice.
Shield Analytics: Your Data-Driven LinkedIn Strategy Companion
In the realm of LinkedIn marketing, data is king, and Shield Analytics is your trusted companion. If you want to get the right insights about your performance—believe me, Shield Analytics does a really good job.
This advanced analytics tool provides deep data into your LinkedIn performance, allowing you to track engagement, monitor growth, and refine your brand-building strategy with precision. Shield Analytics transforms raw data into actionable insights, making it easier to understand what content works best and why. Stay ahead of the competition by making data-driven decisions that boost your LinkedIn strategy to new heights with Shield Analytics.
—> Go to Shield Analytics’ Website
Supergrow: LinkedIn Personal Branding on a Higher Level
When it comes to building a personal brand on LinkedIn, Supergrow is the tool you need to stand out. Supergrow helps you put together a solid LinkedIn presence by providing tailored content suggestions, profile optimization tips, and audience engagement strategies. It’s designed to help you grow your influence and visibility on LinkedIn, making it easier to connect with your target audience. Whether you’re a seasoned professional or just starting, Supergrow gives you the tools to elevate your LinkedIn personal branding to the next level.
Taplio: The Powerhouse for LinkedIn Content Creation
Is Taplio a game-changer in terms of brand building/content creation on LinkedIn? Well, I couldn’t disagree.
Taplio is the ultimate creation tool for LinkedIn professionals looking to supercharge their content strategy. With its intuitive AI-powered features, Taplio takes the guesswork out of content ideation, helping you generate posts that resonate with your audience. Whether you’re crafting posts from scratch or repurposing existing articles & posts, Taplio’s seamless interface and powerful analytics make it easier than ever to create engaging, high-performing content. Build up your LinkedIn presence with Taplio, the powerhouse tool that turns posts creation into a breeze.
Do you like it? You know what to do 👇
Best Practices for Content Creation on LinkedIn
—> Know Your Audience
Alright, let’s get started from scratch. Who’s your audience? Who you’re writing/selling for?
Understanding your audience’s needs, pain points, and interests is crucial. Tailor your content to address these areas, offering value through insights, solutions, or thought leadership. Use LinkedIn’s analytics tools to track engagement and refine your brand-building strategy based on what resonates most with your followers.
—> Consistency is Key
The more often you post, the better. Regular posting is essential to maintaining visibility on LinkedIn. Create a content calendar to plan your posts and ensure a steady flow of content. Consistency keeps you top of mind and signals to the LinkedIn algorithm that your content is valuable, helping to gain better and more adequate reach.
—> Focus on Quality Over Quantity
Again, writing consistently is really important, however, the most important thing, is not how often you write, but what you write.
The same applies with email marketing, the messages that you get from your colleagues, and reports from your SEO agency once you’re their client.
While consistency is important, quality should never be compromised. Each post should be well-thought-out, relevant, and valuable to your audience. High-quality content that sparks conversation or provides actionable insights is more likely to be shared and engaged with.
Best Brand Building Tools Comparison: AuthoredUp vs. Taplio
Undoubtedly, Taplio & AuthoredUp are currently the best content creation and brand-building tools for LinkedIn.
By using these tools (but you’ve got to choose which one—I’ll help!), you can literally do anything with your brand.
In a nutshell, you can:
- write AI-generated posts
- engage with your audience
- gain better reach & credibility
- schedule & automate your entire workflow
- write compelling posts tailored to your audience.
But let me cut to the chase. Which one should you choose?
So, which one is better? Let me put it this way.
If you’re a pro content creator and want to scale up like crazy, then go with Taplio. Taplio is probably the most comprehensive tool in that realm. I’m a huge fan of AuthoredUp, but I have to admit that Taplio is a bit… more advanced.
Especially if you want to generate ideas without much effort. Sounds too easy, huh? But it’s true.
You write a few posts (at the beginning, you always have to), and then Taplio works its magic for you. What gets the most likes, comments, and shares? You don’t need to track it manually—Taplio will do that for you. And it works really well.
On the other hand, there’s AuthoredUp.
Whenever I get the chance, I always recommend using AuthoredUp to my customers. I haven’t yet had the opportunity to land big clients who are major players on LinkedIn and want to conquer it globally. That’s also one of the reasons why I lean towards AuthoredUp instead of other tools. But that’s about to change soon! 😉
You might say, “Hey, it really doesn’t matter! If your customer has money, you can just take them on.” Perhaps, you’d be right, but that’s not my style. If I see that something won’t be necessary or helpful, I don’t recommend it. It’s my customer’s money. If we grow, we’ll scale—even with the ad spend.
Are you on the same page? Check this out 👇
Frequently Asked Questions (FAQs) for Brand Building Tools on LinkedIn
What is the best content creation tool for LinkedIn?
The best content creation tool for LinkedIn depends on your specific needs. If you’re looking for an all-in-one solution, Taplio is a great choice due to its robust features for scheduling, content ideas, and analytics. For those who want to focus on analytics and data-driven strategies, Shield Analytics is ideal. If personal branding is your goal, Supergrow helps in optimizing your LinkedIn presence. AuthoredUp is perfect for streamlining your writing process and ensuring that your posts are engaging and well-crafted. My answer? Get started with AuthoredUp.
How does Shield Analytics enhance my LinkedIn content strategy?
Shield Analytics provides in-depth insights into your LinkedIn performance, offering detailed reports on post engagement, follower growth, and content trends. These analytics help you understand what works and what doesn’t, allowing you to refine your strategy, focus on high-performing content, and increase your LinkedIn reach effectively.
Is AuthoredUp worth it for writing content on LinkedIn?
No doubt about it. AuthoredUp is worth it for anyone serious about writing high-quality LinkedIn content. The tool offers features like content structuring, automated formatting, and engagement analysis, making it easier to create posts that resonate with your audience. Additionally, its user-friendly interface helps you stay organized and focused on crafting compelling content.
What makes Taplio a must-have tool for LinkedIn content creation?
Taplio is a must-have tool for LinkedIn content creation because it combines powerful features such as AI-generated content ideas, a content calendar for scheduling posts, and advanced analytics. It simplifies the entire content creation process, from ideation to posting, helping you maintain a consistent and impactful LinkedIn presence.
How does Supergrow help in building a personal brand on LinkedIn?
Supergrow is specifically designed to enhance your LinkedIn personal branding efforts. It helps you identify key areas of your profile that need improvement, suggests content ideas that align with your brand, and offers tools to boost your profile’s visibility. By using Supergrow, you can establish a strong, consistent brand presence that attracts your target audience on LinkedIn.
What are the main benefits of using content creation tools on LinkedIn?
Using content creation tools for LinkedIn offers several benefits, including time savings, improved content quality, and better engagement tracking. Tools like Taplio and AuthoredUp streamline the creation and scheduling process, while Shield Analytics provides actionable insights to refine your strategy. These tools help you maintain a consistent posting schedule, optimize your content for better performance, and ultimately grow your LinkedIn presence.
Can these LinkedIn tools help me generate more leads?
Yes, these LinkedIn tools can significantly aid in lead generation. Taplio and Supergrow help you create and distribute content that resonates with your target audience, increasing your visibility and credibility. Shield Analytics tracks your content’s performance, allowing you to focus on strategies that generate the most engagement and leads. By leveraging these tools, you can attract more potential clients and business opportunities through LinkedIn.
How do I choose the right LinkedIn content creation tool for my needs?
Choosing the right LinkedIn content creation tool depends on what you want to gain. And of course—on how often you’ll be posting on LinkedIn. If you need help with content ideation and scheduling, Taplio is a great option. For those who require detailed analytics, Shield Analytics is ideal. If personal branding is your focus, Supergrow is designed to enhance your LinkedIn presence. AuthoredUp is perfect for users looking to standardize their writing process. Assess your needs and choose the tool that best aligns with your objectives on LinkedIn.
Now you know the secret sauce behind brand-building tools. So, what are your best tools for content creation for LinkedIn?
If you have a favorite tool that I didn’t mention—let me know!
And if you need any help, feel free to contact me; I’d be glad to help!
P.S. If you enjoyed reading this post, don’t forget to grab a coffee with me! ☕
Thanks for reading & contributing,
Simon
Author Profile
- Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Copywriting, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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