Let me start from a different angle: which marketing channel works best in your business?
SEO, Email Marketing, media buying, or none of them, and you rely on word-of-mouth?
Indeed, this is not an easy question to which you can immediately find an answer.
Even if you are currently using a certain channel, it doesn’t mean that it is currently the most profitable for you.
In this post, I will break it down into its components, specifically: SEO, Email Marketing & Copywriting.
Which to choose, and why? Or maybe each of them simultaneously?
Let’s check it out.
1/ Persuasive Copywriting
If you want to gain a client, you need to know what to write and how to write it.
Your client loves to buy, but hates being sold to. You probably know this saying, don’t you?
The way you write directly relates to the tone of your brand, your product, and how you are remembered in the eyes of your customers.
The way of writing shows your character (especially if you are a blogger). It goes further – whether you can be liked or not. Whether your reader craves more knowledge (if you write really substantively) or just likes you besides the knowledge.
It is not without reason that among employers, the way of writing is valued among the 7 most sought-after skills.
And more convincing copywriting has a more in-depth meaning, right?
2/ Capturing Readers’ Attention
This whole game is based on gaining attention.
Imagine you are going to work, and you see this huge advertising spot by 3M, in which there is a million dollars hidden. Fully at your disposal. You just need to get it. What do you do?
You don’t necessarily have to jump on it or kick it (literally), but you will talk about it with your family and friends for the next few days.
Capturing attention: mission complete. 3M succeeded.
Your attention—that was their goal.
Going deeper into the internet world, especially take care of your website. Are you high in Google’s rankings? Attention comes to your site. Do you create good copy? Readers will stay longer on your website.
3/ Outperform Competition
Digital Marketing is currently one of the most saturated industries. Create good email marketing campaigns & write appealing content, so your prospect chooses you among thousands of marketers and sellers.
You will surely agree with me when I say that using several marketing channels maximizes your customers’ reach.
I will also agree when you say that you do not have to use every marketing channel to have a full calendar for several months in advance. True.
However, let’s be consistent on one thing: the more paths you take, the more customers you will have.
Especially if you offer a SaaS solution or start your business adventure—regardless of the industry—opt for multichannel.
LinkedIn, Twitter, Pinterest, Facebook (Meta), YouTube; use them all. More importantly, all of them are free 😉
4/ Make Your Website Visible
Good SEO would solve this impediment. Nowadays, website visibility is 70% about on-page SEO, and just 30% off-page.
This means that you don’t have to be an ‘SEO magician’ for your site to be found in notable & findable positions on the internet.
A high ranking translates into a regular influx of new (and current) customers. Being high up in Google, in organic positions, means that in the long run, you incur no costs, and your site shines at the top of the results. And it generates access for customers who simply want to buy the products or services you offer.
Attractive & a significant amount of content is unavoidable to make your website visible (and faster than you think!).
5/ Gaining Better & Robust Organic Traffic
Everyone loves organic traffic. For the most part, it’s generated by people more rather than less interested in your product.
What about ‘robust traffic’? Let me tell you something—the organic traffic has always been, and is, much better than the paid one.
Paid traffic is not as valuable as organic. With organic traffic, you most often get a query in response to your offer, which is highly visible to your reader. Great!
In the case of paid traffic, the outcome is often counterproductive. Why?
Talking to my clients and readers, I often learn that the campaign is “clicked through”. Indeed, it generates a lot of clicks, but the result is often poor and does not exceed more than a 3-5% ROI.
In comparison – organic traffic can achieve even 60% of total conversion.
6/ The Email Marketing ROI
The average ROI through email marketing is $36 for every $1 spent. Email Marketing is still the most profitable marketing channel, by far.
If I had to choose 2 marketing channels on which I would want to base my digital business, it would invariably be email marketing & Search Engine Optimization.
They work great together in almost any industry, generate the highest ROI, and are still less expensive than media buying.
Now you see why boosting your email marketing campaigns makes sense; for your credibility & your pocket.
That’s why they’re interconnected vessels.
One element depends on the other.
Combine SEO, Copywriting & Email Marketing to gain more traffic, and finally sell more.
What’s your strategy for a multichannel marketing?
Let me know in the comments, and if you’d like to get more insights—hit me up in private!
LinkedIn & X (Twitter), enjoy.
Author Profile
- Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Lead Generation on LinkedIn, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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