5 expert tips on how to double traffic with graphics

5 Expert Tips on How to Double Traffic with Graphics

Posted on By Simon Gorlak
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Reading Time: 6 minutes

How many times have you wondered how to increase traffic to your website and lower your bounce rate?

Maybe different keywords would help? Or external links might provide good support?

Every element is good if it’s effective. But there’s something that’s often underrated. I’d even say better—SEO specialists don’t talk about it because… it comes with extra work. And the answer is: images.

Hell yeah, if you want to make the most of placing images on your website or blog, you need a strategy. Why?

You need to:

It seems like a bit of work to be done.

Nevertheless, nothing grabs your readers’ attention better than graphics and infographics. 

And by reading this post, you’ll learn why graphics will double the traffic to your website.

Have a good read!

1/ People Click on Images More Willingly

Call to action (CTA) example.

You have to admit that this image captured your attention, didn’t it? 😉

This is what I’m talking about.

Your reader will always pay attention to graphics. Graphics (images) were primarily the first form of our communication. Our ancestors used to communicate through various images, not words themselves. That’s why images seamlessly capture others’ attention.

A similar thing happened in the example above.

The key aspect—your graphics must be really good. I don’t mean it has to be pretty. It must have ‘that something’ that catches the reader’s eye. It doesn’t matter what it is. However, avoid prohibited content, especially if you’re running a B2B blog (it wouldn’t make sense).

Pay attention to aspects like:

  • humor
  • cynicism
  • controversy
  • recent news
  • political aspects (but be open-eyed here)
  • and whatever else you think applies to your post.

The rule is simple: Reasonably placed images increase traffic to your website and decrease the bounce rate.

2/ Graphics Attract More Traffic to Your Website (from various sources)

Sure. Let’s say the X (Twitter) is a good source to start with.

Read also:  17 Expert Tips for Writing a Perfect SEO Meta Description

Who doesn’t love visuals, right?

Why are they so important? Simple—no one wants to scroll through walls of text. Graphics break up the monotony and instantly grab attention. They help your website stand out and make your content more engaging for readers.

But it’s not just about throwing in random images. Effective graphics go beyond being eye-catching. They communicate your message, reinforce key points, and make your content memorable.

But don’t overdo it! The trick is to balance the visuals with your written content. Use images that are relevant to the topic and add value. A well-placed infographic or visual aid can have a stronger impact than a dozen lines of text.

Remember: Graphics aren’t just for show—they’re a strategy to boost engagement and retention.

Takeaway? Thoughtfully designed graphics will increase traffic to your website. When images are optimized and well-placed, they not only keep your visitors engaged but also encourage more shares, backlinks, and external traffic.

3/ Images Embedded into a Post Make it Easy to Read & Scan, Minimizing the Risk of Bounce Rate

Strong call-to-action (CTA) example

Is Durex a good example? To prolong a stay on a blog—for sure. You gotta admit that! 😀 

Again—the topic of bounce rate is really up-to-date. Companies fight to get their customers’ attention, just for a couple of seconds longer.

Images make a post easier to read, plain and simple. They break up text, guide the reader’s eye, and make your content more engaging. When placed strategically, they can prevent your readers from bouncing off your page.

The trick is balance. Each image needs a purpose—whether it’s to emphasize a key point, explain a concept visually, or give your reader a quick mental break. When done right, these visuals enhance the flow of your post and help convey your message without overwhelming the reader.

Here’s the bottom line: well-placed images make your content more scannable, which reduces bounce rates and keeps readers on your site longer.

Use visuals to complement the text, and you’ll turn your content into something that’s not just read, but absorbed.

4/ Blog Posts With Added Images Get On Average 30% More Backlinks Than Posts With Only Written Content

When it comes to improving SEO, images are your secret weapon. Blog posts that include visuals get, on average, 30% more backlinks than those that rely solely on text. Why does this matter? Because backlinks are one of the strongest signals, search engines use to determine your site’s authority.

Read also:  Duplicate Content: This is Why You Shouldn't Do It

By placing relevant images into your content, you’re not just making the post more visually appealing—you’re making it more shareable. A well-placed infographic or custom visual can catch the attention of other content creators, bloggers, or industry professionals during their outreach efforts. If they find value in your content, especially the visuals that simplify or enhance key concepts, they’re far more likely to link back to it.

More backlinks mean higher rankings, better SEO performance, and increased visibility in search results. Each image you include is an opportunity to engage your audience, boost the post’s appeal, and attract external references.

At the end of the day, incorporating images into your blog posts isn’t just about making things look good—it’s about enhancing your outreach potential and building a robust backlink profile that drives traffic and improves your overall SEO strategy.

5/ Visual Content Makes Your Post Skimmable, Helping Your Reader To Catch The Momentum & The Most Important Points

The Economist

👉 Copywriting Pro Tip: Use Metaphors to Stand Out from the Competition

If you want to stand out from the competition, come up with a slogan that will immediately grab your reader’s attention.

The Economist mastered this technique.

Using metaphors is the perfect way to blend the familiar with the unfamiliar.

It’s an even better way to evoke emotions in us and instantly capture our attention.

Text-heavy content can be intimidating. That’s where visual elements come into play, transforming your post from a block of text into something your readers will easily scan and enjoy.

By embedding visuals, you’re not just making your post look better—you’re making it more functional. Images, infographics, and charts help guide your reader’s eye, allowing them to quickly pick up on the key points and stay engaged with the flow of your content.

Think about it: readers online are often in a hurry. They want to get to the main idea fast, and visuals help them do just that. The momentum of your post builds naturally when key information is highlighted through visuals, keeping the reader locked in without feeling overwhelmed by long paragraphs.

Read also:  21 Key Differences Between SEO and SEM

However, it’s not about overloading your post with random images. Every graphic you include should serve a purpose—enhancing clarity, breaking up text, or reinforcing your core message. When used thoughtfully, visuals reduce bounce rates and keep readers scrolling to the end.

In the end, visuals are more than just decoration—they’re your ally in keeping your reader hooked and ensuring they take away the most important points.

Wrapping Up

Writing appealing content & adding images isn’t just a good option—it’s a must. You can see; images serve many more functions than just being a visual element. More traffic to your blog, boosting image search (works seamlessly for SEO), and decreasing the bounce rate, keeping your readers on your blog. What else should be added?

This is why you should always add images to your posts.

>> The bare minimum: 1 image per post.

>> Ideally: 1 image per one paragraph.

Use images.

Gain robust traffic.

Boost your website’s performance.

Now you know the 5 expert tips on how to double traffic with graphics.

What are your methods to gain higher traffic to your website?

Let me know if you’ve got a secret sauce I haven’t mentioned here.

P.S. As the last step, you can always support my journey with blogging by buying me a yummy coffee! 😋 ☕

Thank you for reading and contributing!
Simon

Author Profile

Simon Gorlak
Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Copywriting, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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