Email is currently the most common form of customer contact.
Phone calls, LinkedIn, Skype, Telegram—all are important, but you know it’s not enough.
No matter where your client is from, you probably search for their email most often on Apollo.io or GetProspect, then you take outbound actions, writing an email and creating sequences in HubSpot to send them as many as possible.
And here we are.
Quantity is getting unfashionable. Nowadays, the key is quality.
So, how to write emails that will make people read them?
First, to read their email, your prospect must notice it and want to open it. And that’s what we’ll focus on.
In this post, you’ll find a list of 115 email subject lines that will boost open rate and sales.
In a Nutshell:
Introduction: The Core
Short, concise, and straightforward sentences.
That’s how we are taught in sales training. And indeed, it works in practice.
Just like with sentences, the subject line must be perfectly calibrated to be noticed and then opened.
These two elements are the main focus: noticing and opening.
For an email to be noticed, it must have something that attracts the attention of your potential customer.
It needs to catch the eye, create a positive association, and give a sense of gaining or losing something.
On the other hand, it can’t be loud, trivial, give a sense of winning without effort, or cause the fear of losing something unattainable.
But loss? What does it say?
From a psychological point of view, as humans, we are more likely to take action to avoid a loss than to make a gain.
Example: You’d do 20 squats more willingly to avoid losing $20 than to gain it.
That’s how subject lines need to be: short, impulsive, and coherent.
Keep it Sweet & Short
A few years ago, it was said that the ideal subject line should contain from 6 to 10 words.
Nowadays, nothing could be more wrong.
It is said that the ideal subject line consists of 1 to 5 words.
So the perfect scenario is exactly 3 words.
Keep in mind that this is not the only case.
However, the more words can make the intention counterproductive. Your prospect feels that something is being sold to them.
Don’t let that happen.
Additionally, you must match the length of the email title to the device on which your prospect might read it.
It looks different on a phone, tablet, or computer.
Campaign Monitor suggests writing about 41 characters.
Then the email title is correctly displayed on all devices.
Personalization Wins
Personalization wins because we like ourselves, and therefore we like it when people talk about us.
Data shows that 74% of marketers surveyed noticed an average increase of 20% in their sales only due to personalization.
So, the main rule is: always use your prospect’s first name.
Why is it so important?
Your client feels that you are talking to him, not to his company.
A principle in marketing & sales says that a customer first buys you, then your product. And email marketing is the main channel for generating sales.
Brief example:
Subject Line 1: Gift for You
Subject Line 2: Simon, Gift for You
See the difference? Exactly.
Similarly, personalize your email. Instead of sending from the email address: sales@wordpress.com, send messages from the email: simon@wordpress.com.
Small elements always make a crucial impact.
Apply Capital Letters
You see, like this subtitle.
It looks better than: apply capital letters.
We’re taught in school to always start a sentence with a capital letter and write every other word in lowercase.
Change this.
When your client suddenly sees words of the same size, it catches their attention.
Currently, the media is adopting this rule, and it proves effective in generating so-called clickbait (which should be avoided in emails!).
Change this rule and write words in titles in capital letters.
Remember, there can’t be too many words.
5–6 is the maximum.
If there are more, your client won’t keep reading the email title for long enough and will ultimately delete it without opening it.
Use Emojis
Don’t always take them for granted, but for sure, test them out.
Whether they work depends solely on the nature of your client.
One client will like them and smile, while another will see it as an attempt at bribery and will not respond to you.
The best example of using an emoji:
- Welcome to My Favorite Client 😉
- Welcome to My Favorite Client
Now you know what I mean 😉
Don’t Be Afraid of Making Mistakes
- You leave me vs. Are you leaving Me?
- You want to get back vs. Do you want to get back?
- A Special Offer Inside vs. Special Offer Inside
If you send emails or run a blog in English, even though English isn’t your mother tongue (I feel you, no worries), I assume that you pay a lot of attention to grammar.
Indeed, you need to be grammatically correct, otherwise, no one will read your content, but try to be more nonchalant.
These examples show that subject lines that are less grammatically correct are more eagerly read.
If you want to be more straightforward, avoid using articles or sophisticated words every time.
Your reader absolutely won’t notice it, and even if they do, they’ll appreciate the clear message and ease of reading.
Create Urgency
When we see something urgent, we need to respond. That’s the goal of creating a sense of urgency in subject lines.
You’ve probably noticed that sometimes the worst titles concealed interesting offers, while the most tempting ones turned out to be worthless spam.
It doesn’t matter whether you’re a salesperson or a marketer, the better and more urgency-based your subject line is, the higher the likelihood that you’ll capture your prospect’s attention.
Using urgency strategically can effectively encourage recipients to open and engage with your emails.
It’s crucial not to overuse this approach, as it could lead to irritation among your prospects due to continuous pressing demands.
A/B Test Subject Lines
A/B test your subject lines, and do it often.
Don’t leave thinking that “everything is working well”. Of course, I assume that 3 of your subject lines will be key, but you have to test them to avoid stagnation.
And the more you test, the wider the spectrum of possibilities and data you’ll get.
If you don’t test, you lose influence over change, and your tactics become boring and outdated.
Test regularly, but don’t overdo it. The more data you have, the easier it is to apply it in reality and reach your customers.
Pro Tip: A/B test only one variation. Just one element. Otherwise, how would you know what caused the change?
Avoid Clickbaits
This really doesn’t work anymore.
A few years ago, clickbait keywords generated millions of dollars through emails or affiliate campaigns, but now they are considered pure spam.
Studies show that subject lines containing clickbait have a lower open rate than those without them at all.
Avoid these words at all costs in your email subject lines:
- #1
- Buy
- Free
- Easy
- Miracle
- You Won
- Risk-free
- Buy Now
- Guarantee
- Limited Time
Avoiding these words can help maintain the integrity of your email marketing campaigns and build trust with your audience.
Plus, not using them will reduce the risk of your site being permanently marked as spam, which in turn could harm your domain’s in search engine rankings.
100 Words that Increase Email Subject Line Opens
I’ve prepared a list of 100 words that directly affect increasing the open rate of your emails.
These keywords are encouraging, but they don’t push for sales at all costs.
I do believe they pass the exam for email titles in any given industry.
Here is a list of 100 words in email titles that increase the open rate:
Discount Offers | Urgency | New Arrivals | Engagement |
---|---|---|---|
% off | expired | new | steps |
24-hour giveaway | expiring | news | still time |
about | fastest | notice | stock |
add | find | off selected | summer |
advice | freebie | on orders over | tell |
available | fwd | on sale now | thanks |
back in stock | get this now | orders over | this |
better | get your | painting | today only |
brand new | go | plus | tomorrow |
breaking | golden | prettiest | top stories |
can | great deals | promotional | try |
celebrate | holiday | re | update |
congratulations | hurry | really | upgrade |
daily | is coming | review | weekend |
deduction | jokes | revision | weekly |
deserve | just | several | what |
do | last chance | ships | won’t |
easiest | latest | sleeps | wonderful |
event | limited time | snapshot | yesterday |
exclusive | may | soon | you |
exhibition | monthly | special | your |
100 Words that Decrease Email Subject Line Opens
To the contrary, here’s an example of 100 words that you shouldn’t use in your email subject lines.
Otherwise, your open rate will drop (or will never increase). This is what happens once you change your mind.
Here’s the table:
Trigger Words | Financial Terms | Sales Pressure | Call to Action |
---|---|---|---|
100% | eliminate debt | lowest price | registration |
#1 | email marketing | maintained | request |
access | exclusive deal | message contains | risk free |
announcing | extended | midnight | satisfaction |
alert | fantastic deal | money | score |
apply now | finances | new customers only | see for yourself |
attend | free | newsletter | shocking |
bargain | friday! | no cost | shopper |
being a member | furry | no credit | sign up free today |
best price | get ready for | no interests | special promotion |
billing | get started | no obligation | stop |
boss | giving away | not intended | success |
budget | greetings | not spam | supplies |
cancel | hello | obligation | terms and conditions |
celebrity | homebased business | once in a lifetime | this isn’t spam |
certified | increase sales | one time | thousands |
clearance | incredible deal | opportunity | time limited |
compare rates | innovate | perfect | vacation |
congratulations | intelligence | performance | volunteer |
deal | internet marketing | pre-approved | weight |
dear friend | join millions | priority mail | where |
debt | legal | prize | while supplies last |
discount | limited | problem | who |
don’t | loan | program | why pay more? |
download | lower interest rate | quickest | wife |
Cold Email Subject Lines
The entire adventure with cold email subject lines starts with the first email.
If you’ve done good research and used Apollo.io or GetProspect to obtain contact data, now you’re ready to win over your client.
Imagine you’re in the client’s shoes. You get a cold email. What do you do?
Here is a list of 20 cold email subject lines with decent explanations that will help you turn your reader into a buyer.
- [Prospect’s Company] & [Your Company]
A simple, low-key subject line. However, it refers to the company’s client, so it will definitely catch the eye.
- [Name], What about [Goal]?
If you conduct thorough research and provide a reason in place of [goal] for why your client might actually consider achieving it, you’ll surely jump on a discovery call.
- This Is a Sales Email
Haha, it’s funny but it works! You’re honest, and your prospect knows that you’re not coming with a free-of-charge advice. You’d be surprised how many positive answers you’ll get. The first step is done, if your email body will be adequate—the first 50% of success will be behind you.
- A [benefit] for [Prospect’s Company]
Everyone likes to get something for free, especially an entrepreneur or manager whose department could potentially earn a lot of money thanks to your support.
Here are 3 examples that you can use:
- Saving 3 hours daily with automation.
- A new sales strategy for [Company name].
- A 25% increase in revenue in 5 months.
This is also a very good example for A/B testing subject lines.
- Question About [Prospect’s Company]
This subject line is direct and shows genuine interest in your prospect’s company, making them more likely to open the email.
- Helping [Their Company] Achieve [Specific Goal]
Your subject line promises value and shows that you’ve done your research, making it more personalized and appealing. Personalization always works, the more adequate, the better.
- Have You Considered [Specific Strategy/Tool]?
A sparking-curiosity subject line. This subject line introduces a topic that could match your prospect’s needs.
- I Found a Gap in Your [Process/Strategy]
Bold, but if it hits the mark, you’ll probably turn a prospect into a client. Grabs attention by highlighting a potential issue, making the prospect eager to find out more.
- [Mutual Connection] Recommended I Reach Out
Mutual connection always helps. Name-dropping builds trust and increases the likelihood of the email being opened.
NoMoreColdcalling.com proved that contacts from mutual connection increase the average close rate by 50%. That’s uncanny.
Would I risk referring to someone I haven’t actually talked to? Risky, but after all, creativity and unlimited attempts count in sales.
- Hi [Prospect’s name], Question
Simple and straightforward. Afterwords, try to use in the email body the best question you could come up with.
- [IMPORTANT] Question, [Prospect’s name]
E.g. [IMPORTANT] Question, Simon
I regularly use this and my open rate with this subject line reaches 28%. Leave the word IMPORTANT in square brackets; it’ll capture the prospect’s attention.
- X Tips/Solutions/Ideas for [Pain Point]
Numbers forge order, and people love them. Insert a number in your subject line to spark interest.
Pro Tip: Avoid using overly popular numbers, such as 5 or 10. Instead, opt for something less common like 3, 7, or 9. Be cautious not to exaggerate with the number; providing 15 or 20 tips might be overwhelming.
- [Number] of Ways to Improve Your [Specific Process] Results
Offering help to improve a specific process shows that you’ve done your homework and are ready to provide value with your product.
- Are You Facing [Common Industry Challenge]?
Referring to a common challenge in your prospect’s industry shows understanding and well-done research, making them more likely to engage.
- I Loved Your Article on [Topic]
Complimenting somebody’s work shows genuine interest and appreciation, making a positive first impression.
Moreover, your prospect will appreciate the research and the effort to stand out from the rest of the salespeople who bombard him every day.
- 3 Ideas to Boost Your [Specific Area]
Showing multiple ideas provides value and shows that you are willing to share your expertise.
Number 3 always wins in a battle between 1 and 5. One seems too little, while 5 can be too much.
- [Industry Expert]’s Strategies for [Specific Task]
It’ll work on one condition: you must be really an expert in your prospect’s industry, and the task mentioned has to be adequate for the prospect’s company.
Nevertheless, referring to an industry expert lends credibility to your message and piques interest.
- Would You Be Open to [Specific Suggestion]?
We all like humble people and humble introductions.
This subject line is a gentle way to introduce a suggestion, making it less intrusive and more inviting.
- Avoiding Common Pitfalls in [Specific Area]
Again, you have to know very well the described pitfalls to win this email. That’s the only condition.
Less ‘salesy’ subject lines always capture somebody’s attention because they refer to a pure help, not to taking money from somebody’s pocket.
- How [Competitor] is Excelling in [Specific Area]
Your prospect definitely does not like it when you ‘step on’ their ego. This is the main factor that will ensure your email gets opened.
Follow-up Email Subject Line
The first email is behind you—perfect. Now it’s time to continue your conquest.
Here’s the list of 17 email titles that will bring you closer to the acquisition.
- What Do you Think, [Prospect’s Name]
One of these open-ended questions. In theory, your prospect can expect anything from this message.
If he’s willing to move forward with a cooperation with you, he’ll definitely do it after such a direct email.
- What About a Meeting?
If your goal is to schedule a meeting (if you are a BDR or SDR) or if you want to close a deal during a meeting (if you’re a sales executive), then this simple message works perfectly.
What’s next? Write 2 sentences in the body of the email and include a link to your calendar.
Sweet & short.
From experience, I know that this approach really pays off.
- Don’t Tell My Boss
You don’t need to add anything overly special to the body of the email. This subject line sounds sincere and, to a certain extent, obliging in the eyes of the client.
- Here’s What I’ll Do
This sounds exactly like: don’t worry, I’ll do it for you.
Sometimes the client has long wanted to make a decision, but for some reason, didn’t have the time.
In the email, include what you talked about or what you would like to achieve from the client:
- an offer
- a contract
- a business address
- a link to an online meeting
- Here’s What You’ll Get
After such a message, the client will be expecting something that they can receive.
>> Curiosity ignites engagement.
- Your Post Rocks
A nice compliment always makes you smile.
Additionally, your prospect will appreciate the research you’ve done.
- Congrats on [Specific Reason]
Well-done research gets you closer to your recipient’s interests.
- Hi [Name] We Met at [Event]
Events, conferences, trade shows. These are the places where barriers are broken.
If you make a good impression in front of your prospect, they’ll surely remember you.
Pro Tip: For face-to-face meetings, prepare an excellent business card in your company’s colors, along with your photo on the main side of the card. While many companies give out business cards that look like everyone else’s, yours will stand out.
- Still undecided? It’ll help you
Replace the email with specific (preferably 3) reasons that will genuinely help in taking further steps. These could be:
- a discount
- testimonial
- a free invitation to [X]
- Moving forward, [Name]?
This follow-up is direct and to the point, asking the recipient if they are ready to take the next steps.
- Haven’t Heard Back from You in a While
This email addresses a lapse in communication, takes up the opportunity to reestablish contact and continue the conversation.
- Try my [Product’s Name] for $0.
If you are using this subject line, avoid the word “free”. It is the most disliked word in emails. First, by your prospect, and second, by the email provider, which may classify your emails as spam.
- [Name], any feedback?
There are prospects who are unreachable. Phone calls, emails, LinkedIn messages, Skype, nothing works.
This email title conveys a sense of urgency: it’s now or never. Your recipient will feel this as well.
They will either decide to take the next step, or they might never respond. At least you will know where you stand.
- What if I…
Assuming that you receive an email from one of your favorite brands, you’ll likely ponder twice about what it could be.
In messages that are understated, evoke emotions, and instill a sense of curiosity, recipients tend to fall into two categories. The first one completely ignores it, and the second believes that their moment of luck has finally arrived.
I believe that your email will reach the latter group.
- Gift for You
Who doesn’t like receiving gifts?
This is what our society loves, the same as your clients.
While it might be taken as a bit tricky, this is one of those subject lines that is sure to break down any remaining barriers (if you still keep one).
- Ready to Take the Next Step?
This follow-up is action-oriented, asking the recipient if they are prepared to move forward with a previously discussed plan.
Even if there wasn’t a plan, don’t hesitate to send an email with this subject.
- I Thought Again What We Talked
Undoubtedly, your prospect will feel that something interesting might be waiting for him.
It could be a discount, maybe a free month, or a premium account.
Use this message to surprise your (future) client.
No Response: Best Email Subject Lines
Have you already sent many emails but still can’t get a response from the client?
Welcome to the world of marketing and sales. But I’ve got a solution for that.
Here is a list of 20 email subject lines that will help you break the silence.
- [Name]
Just the name, that’s it.
Personally, that’s my favorite follow-up.
Example: Simon
But to make it funnier, I’ll tell you the secret sauce. The name is not enough. It’s a gate-opener, but the body email is the real game changer.
In your email body, insert just this image:
The reactions are incredible, you’ll find out.
- [Name], don’t open this email!
A nonchalant approach matters.
If your client has a sense of humor, your conversations are surely headed in the right direction.
And remember: use the exclamation mark at the end. Otherwise, this email title wouldn’t yield the expected result.
- [Name], I’m missing you
Wouldn’t you open it? 😉
- Long time no see!
After a few weeks’ break, this is a good subject line to greet somebody. Non-intrusive and making-you-curious title.
- Final Chance
For whom?
That’s the unwritten question that stands behind this title.
Maybe I’m missing something?
Out of curiosity, your prospect will check it out.
- [Name], Is Everything OK?
The purpose of this email title is to make your recipient genuinely feel that you care about them. And they will perceive it that way. Mission complete.
- [Company name] on [Specific Platform]
If your company offers performance marketing, and you reach out to an application (it’s the best example), you can refer your prospect’s company to a specific platform that you know he uses to boost his traffic.
The indicated platform can be: Facebook, Taboola, Outbrain, TikTok, etc.
- [Name] – just results
I like this subject because it’s straightforward.
If the email actually contains specifics about the results—then you have nothing to worry about.
- I saw you opened my emails 😀
Your prospect will either give in and finally respond to you (with anything), or he completely won’t answer anymore. At least everything will be clear afterwards.
P.S. Don’t forget to include this emoji: “:D”, it’s all about the right emotions.
- Where is my favorite client?
A funny way to express that you would like to hear back from your favorite client. Most probably, he’ll get back to you.
- [Prospect’s name] Is My Favorite Client!
Same as above, they’d love that.
- Do Not Open This Email!
Primarily, as illustrated by the example of Adam and Eve, psychology shows that the forbidden fruit is the most tempting.
Telling a child, “don’t do that!” will likely do it anyway.
This kind of contrarian response isn’t limited to just felines; adults can exhibit similar behavior. Leveraging reverse psychology can be a clever strategy!
- Just a 20-minute Meeting, Nothing More
This will only work if you are working as an SDR, whose task is to arrange a meeting under specific conditions.
Assuming that you have already sent the client X emails, they know what to expect from working with your company, and the only thing left is to schedule a meeting.
This email subject line, accompanied by a calendar link in the email body, offers a straightforward solution.
- [Name], what can I do for you?
Showing kindness is always a good way to gain someone’s favor. And being likeable (& competent) is what matters most in sales.
- The Last One
One of the titles could be: make it or break it.
As you already know from experience—in sales, it’s better to let go of a prospect who only takes your time with follow-ups than to bother them every week with no response.
- My last favor, I promise
This is probably the last email that you’ll send it to your prospect. Sometimes it’s even better.
- How Can I Change Your Mind?
It’s a controversial example, but after all, controversy makes people take action.
- This Month Will Be for Free
And now imagine the response: Okey, what’s the next step?
- If not now, then when?
It sounds a bit pushy, but it’s always a solution when you have absolutely no idea how to reach the client.
- [Prospect’s name], I know you like me 🙂
What’s beautiful about sales is that there are unlimited attempts to reach the client. This experiment will certainly bring you closer to them 🙂
Email Subject Line Examples for Meeting Requests
Discussing a meeting might seem trivial. Sometimes, this triviality goes on uninterrupted.
Here is a list of 6 subject lines that will help you invite a prospect to a meeting.
- What about a meeting on [Day]?
Sometimes your prospect needs you to relieve them with a suggested date. This subject line will solve that problem.
- 20 minutes this week?
20 minutes is a peculiar number. It’s too long to discuss something in two sentences, but it’s too short for the meeting to bore you.
In any case, 20 minutes seems innocent enough that all of your prospects should be able to find the time— a link to the calendar will solve the problem.
- I booked a meeting at [hour]
If your client likes having decisions made for them, then this subject line will solve that problem. I had some reservations before using this subject line for the first time. They turned out to be redundant—it really works.
- [Prospect’s Company] + [Your Company]: [Date]
A professional approach always pays off. Just like this subject line. It’s professional, clear, and respectful. Such messages are well-received, especially by corporate employees, managers, and CEOs.
- Let’s touch base on [Day]
Here’s another easy-going way to start talking to new folks or get back in touch with people you haven’t heard from in a while. Just make sure you’ve chatted with them a bit before, so your message doesn’t come out of the blue or feel like you’re trying to pull a fast one on them to get a meeting.
- I saw on LinkedIn you’re online: meeting now?
It may seem a bit risky, but if your prospect values stubbornness, they’ll agree to meet with you.
Professional Email Subject Lines
Professional email subject lines are dedicated to C-level executives and managers in organizations and corporations.
Due to their formality, they may not be suitable for every type of organization.
Here is a list of 19 email subject lines that will bring you closer to your clients.
- Next steps inquiry
- Additional information needed
- Join our webinar for insider insights
- Clarifying our proposal
- Post-demo thoughts?
- Decision timeline update?
- Transform your [industry name] strategy with these tips
- Exclusive deal just for you
- Further assistance offer
- Addressing your concerns
- Ready to manage these challenges?
- Awaiting your feedback
- Discussing your priorities
- Confirming your interest
- What More Can I Do for You?
- Your growth is our priority
- Exploring partnership opportunities
- Revisiting our discussion
- Value proposition clarification
Key takeaways: A/B test adding and removing your prospects’ names.
If you feel that you’re dealing with a serious client who doesn’t like direct forms of communication, it’s better to avoid names. This tactic is particularly effective in Europe, where breaking the ice takes more time compared to, for example, the USA.
The Best Email Subject Lines for Outbound (in Sales)
Email titles, especially in sales, need to be bold and nonchalant.
People love to buy but hate to be sold to. Your prospects are aware that you’re going to sell them something. It’s your role to convert fear into interest, and then into sales.
Here is a list of 10 email subject lines designed to get you closer to a sale that your prospects will appreciate.
- I’ll help you, [Name]
- Get Started on Improving [Indicate Challenge]
- Tailored Just for [Company Name]
- [Name], Achieve [Goal] with [Your Company]
- Unlock the secrets to successful [specific goal]
- You rock your [achievement/project]
- [Prospect’s Company] x [Your Company]
- Can I help you overcome [specific challenge]?
- [Name], no strings attached 🙂
- One solution for [prospect’s challenge]
Cold Emails Subject Lines with Emojis
- Unbeatable Deals Inside! 😍
- Celebrate Savings With Us! 🎉
- Last Chance: Huge Discounts! 🚨
- John, You Remember Me? 😉
- Save Big On Bestsellers! 🤑
- Too Many Emails, Thomas 😓
- Announcing Exclusive Offers! 📢
- Simon, We Love It! ❤️
- Hot Deals Ending Soon! 🔥
- Unlock Your Special Discount! ✨
- You Leaving? 😔
- New Arrivals, Special Prices! 🆕
- Celebrate & Save Today! 🎊
- Don’t Miss These Savings! 💸
- Simon, I’m Sorry 😓
- Exclusive Deals Just For You! 🤩
- Special Offer Inside! 💌
- Thank You For Shopping! 💖
- Rita, You Leaving me?
- Kate, I Miss You 😢
- I’m Glad You’re Back ❤️
- [Prospect Company] & [Your Company] = ❤️
- [Name], anything? 😉
Takeaways
Writing emails has already become an art. Marketers train and compete for the best results to catch your attention.
But, as it goes with art—one likes it, while another hates it.
Therefore, there is no ideal, always-certain recipe for emails to ensure that “this one” will always be read.
So, the only solution is A/B testing.
Test as many variants as possible and choose the ones that generate the highest open rate & response rate.
I hope this post will help you 😉
So, how do you write email subject lines to boost your open rate & sales?
Let us know, and leave your comment!
And don’t forget to add me to your connection on LinkedIn & X (ex-Twitter).
Thank you again for reading!
Simon
Author Profile
- Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Lead Generation on LinkedIn, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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Did you try most of the email subject lines? What’s your general outcome?
Hi Sam. That’s a good question, thanks.
Generally, I tried numerous of them, however, I didn’t have a chance to work on each campaigns for which, those email titles could be adequate.
If you’re wondering which ones would be better for your case — A/B test as many as you want, and let me know what are your insights! 😉
Sir, which email title do you use most often?
Hey Karim,
In fact, I don’t have my ‘fav’ email title because I like those that generate the highest open rate, and there are a few of them. But try that one with [Name] in the email title + the Pablo image in the body. It’ll work out, I like it, too 😉
What do you use to measure your emails’ performance? Hubspot, Apollo or sth else?
Hey Laura,
For now, it’s just Apollo.io, but I’ve been working on Hubspot for a long time, too. Both are adequate if you want to measure and optimize your performance.
Cheers,
Simon