How many times have you wondered what font to use in your text? What size should it be, and should you change it?
How to write texts that are coherent with me— the author— and how to develop your own style.
Your style—how do you even begin with it?
Building a brand, or rather, building your own style, is undoubtedly a step that many of us get stuck for months, wondering how to do it best.
These are 4 ways to set up your website & win customers. Let’s get started.
1/ Set Up Your Color
Start from the beginning—Adobe will help you out.
Make your own color palette at Adobe Color or find your right colors at Color Hunt.
Use the 60-30-10 rule for setting up colors.
It means that the main color should take 60% of the entire space.
To create contrast, the secondary color should take up 30%—it has to be coherent with the primary color.
Here are a few examples:
- Blue & Yellow: This classic combination creates a bright and cheerful contrast. Think of a clear blue sky against a field of golden sunflowers.
- Red & White: Red and white create a bold and timeless pairing. It’s often associated with a clean and classic look.
- Purple & Gold: This combination has a sense of luxury and royalty. It’s often used to create an elegant and regal atmosphere.
You should reserve the remaining 10% to accent the contrast. Therefore, make it delicate, low-key, but also well-balanced.
To my mind, when it comes to tangible products, Starbucks stands out as the unbeatable winner. Take a look at this smooth example below:
Minimalistic & simple, but you want to buy it—all the essential attributes for your brand’s color to start selling.
Pro Tip: Find any color with CollorZila.
Install this extension, open a website, choose the picker and the color you desire. Copy-paste it to your website. Use it as your own 🙂
2/ Choose the Right Font
I know what you feel—for me, it was a chore, too.
I scrutinized many blogs to find the right font for me, but you’d say that’s a tiny supplement, wouldn’t you?
The choice of font, its size, number of words in a sentence, and paragraph size—it’s all crucial.
Font affects readability, branding, usability, and aesthetics.
To make a lasting impact on your audience, avoid from altering the font on your blog.
You should choose a maximum of 2–3 fonts on your website.
One for headers, one font for the body of text and to add an accent, you can use the last one for a sidebar or images.
Hence, for me, Montserrat stands out from every other font, but not just for me.
Work Sans for headlines, Montserrat for the body of text.
It’s simple, readable, and large. Many bloggers choose it. Also, Lato and Roboto Slab are also frequently picked for content building.
This is an example of these three fonts.
Pro Tip: Find any font with WhatFont extension.
Just hover over the selected color and its exact details will be displayed.
Remember, font really matters 😉
3/ Make Your Site Like a Pro
All pages on the internet are based in 43% on WordPress.
WordPress is the most commonly chosen platform by bloggers, solopreneurs, and service companies.
You have to host your WordPress website, which means locating an appropriate provider for WordPress hosting.
And let’s break it down: what are the Pros and Cons of choosing WordPress as your CMS.
Pros
- WordPress provides you with the freedom and flexibility to construct various types of websites, such as informational sites, online stores, auction platforms, or membership sites.
- You don’t need to have technical skills or coding knowledge because the WordPress block editor simplifies the process of creating attractive web pages for your site.
- There’s a wide variety of WordPress themes and plugins available, both free and paid. These allow you to incorporate a range of practical enhancements into your site, like contact forms, image galleries, and more.
- WordPress enables you to easily save all your content in XML format, simplifying the process of transitioning to a different platform (if needed).
Cons
- Security Vulnerabilities: WordPress is known for being prone to security issues, primarily because of its vast ecosystem of plugins and themes. These add-ons, if not regularly updated or poorly developed, can become gateways for hackers to exploit vulnerabilities in your site.
- Performance Issues: WordPress sites can suffer from slow loading times, especially if they are overloaded with plugins, large image files, or complex themes. This can negatively impact user experience and SEO rankings.
- Limited Customization for Advanced Features: While WordPress is great for basic websites, it can be limiting for more complex, customized web applications. Advanced customization often requires in-depth coding knowledge or hiring a developer, which can be costly and time-consuming.
You see, with WordPress, you can build any website you want, make money, and get help from a friendly community. Plus, it’s easy to move your content if you ever need to.
4/ Good Logo is a Must
You don’t need a professionally designed logo that costs an arm and a leg with multiple colors.
That’s more than obvious.
So many people think about logo such as something extraordinarily standing out.
Steve Jobs said: Simple can be harder than complex—you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
In a nutshell: the simpler, the better.
A good logo is characterized by its simplicity, memorability, versatility, and relevance to the brand it represents. It should be distinctive and able to convey the essence of the business or organization effectively.
Here are five perfect examples of timeless, minimalist logos.
Apple
Apple pioneered the concept of ‘extreme minimalism,’ transforming its logo from a detailed sketch into the iconic symbol we know today.
Over time, the logo’s colors simplified to a stylish black and white scheme.
Uber
Uber shows an excellent illustration of how minimalism can be effectively employed in a word mark logo.
Instead of opting for the common approach of using a monogram or symbol like most apps do, the company meticulously sought out the ideal, uncomplicated font for its logo.
Airbnb
Airbnb’s monogram demonstrates that minimalism can be creative.
The ‘A’ shape effectively symbolizes the brand’s inclusive and mutual identity, a departure from their previous complex word mark, highlighting how minimalism enhances logo memorability.
Nike
Brining up minimalism, you can’t forget about Nike.
The ‘swoosh’ frequently serves as a prime illustration of memorable, minimalist logos. It cleverly draws from the company’s namesake, which is the winged Greek goddess of victory.
Conveying notions of motion and swiftness, this straightforward design fulfills with significance, rendering it an unequivocally iconic logo creation.
And what are your 4 ways to set up your website & win customers?
Feel free to leave a comment, I’m curious what’s your approach!
And don’t forget to add me on LinkedIn & X.
Thanks for reading & contributing!
Simon
Author Profile
- Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Lead Generation on LinkedIn, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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Font really matters!
True!