AuthoredUp is currently recognized as one of the best content creation tools for LinkedIn. It helps automate posts, saves time, and transforms your profile into a landing page.
In the age of credibility, your LinkedIn profile represents you. Clients make decisions once they know they’re dealing with a serious business partner. AuthoredUp aids marketers and entrepreneurs worldwide in achieving this.
Based on my experience and conversations with my clients, I have prepared a list of 18 ways to increase effectiveness on LinkedIn.
By reading this post, you’ll learn how to:
- Gain more leads through LinkedIn
- Automate your marketing funnel on LinkedIn
- Create posts that convert readers into customers
And, of course, much more.
So, why should AuthoredUp be your next content creation tool on LinkedIn?
Let’s explore together.
AuthoredUp: 18 Ways to Turn Your LinkedIn Profile into a Landing Page
Enhanced Post Formatting
Enhanced post formatting involves creating posts that grab attention. AuthoredUp assists you in crafting visually and substantively appealing posts. By incorporating bold, italics, bullet points, and emojis, you can make your content stand out. This level of formatting not only captures attention but also improves the readability of your posts, making them more engaging for your audience.
Optimized Content Hooks
Let’s agree on one thing: you need to capture your audience’s attention. AuthoredUp offers a vast library of over 150 hooks and snippets designed to entice readers to click “see more.” These hooks are tailored to various industries and topics, ensuring your posts start strong and maintain reader interest, ultimately driving higher engagement rates.
Readability Grades
Clear and concise communication is key to retaining your audience’s attention. That’s why it’s one of my favorite features in AuthoredUp. While you can’t physically change it, this feature ensures your posts are transformed to capture and hold your reader’s attention. AuthoredUp’s readability grading system helps ensure your posts are easily understood by a broad audience. By adhering to readability guidelines, you enhance the overall impact of your content, making it more accessible and engaging for your LinkedIn network.
Drafts Management
Effective content planning requires the ability to save and refine ideas. AuthoredUp’s draft management feature allows you to store and edit draft posts until they are perfect for publication. This helps in maintaining a consistent posting schedule, ensuring your LinkedIn presence remains active and engaging.
Scheduling Calendar
Scheduling posts is the definition of automation. You can create and publish posts daily, but is it worth it? Not necessarily. By creating posts well in advance, you ensure your content is always published precisely on time; with the accuracy to every second. A well-organized content calendar is essential for maintaining a steady flow of posts. AuthoredUp’s scheduling calendar feature provides a comprehensive view of all your published and scheduled posts. This visualization aids in strategic planning, helping you to balance various types of content and maintain consistency.
Detailed Analytics
Data is fundamental to every business. However, you can use it to ensure your content evolves and improves based on insights. How to do so? AuthoredUp’s detailed analytics offer insights into various metrics, such as impressions, likes, comments, and shares. By analyzing this data, you can identify trends and refine your content strategy to better meet the preferences of your audience.
Content Ideation
If you have experience in content creation, you know that coming up with new ideas can sometimes be a real chore. It’s time to change that. AuthoredUp assists in content ideation by providing a library of hooks, snippets, and call-to-action templates. This resource helps you brainstorm and craft compelling content that resonates with your LinkedIn audience, keeping your posts relevant and engaging.
CTA Templates
A CTA (call to action) is one of the most crucial elements in copywriting and marketing. At the same time, it is also one of the most frequently overlooked elements. Effective calls-to-action (CTAs) are essential for driving engagement. AuthoredUp offers over 100 CTA templates designed to encourage specific actions such as commenting, sharing, or visiting a website. By incorporating these CTAs, you can guide your audience towards meaningful interactions, enhancing the overall effectiveness of your posts.
Historical Posts Archive
What’s past is… the past? Not necessarily.
Having a record of your top-performing posts can be incredibly valuable. AuthoredUp’s historical post archive allows you to revisit and repurpose successful content. This feature helps you build on past successes and maintain a consistent level of high-quality content, leveraging what has worked well in the past.
Team Collaboration
If you’re looking for a solution for team collaboration, AuthoredUp has you covered. This collaborative approach ensures that your content benefits from diverse perspectives and expertise, resulting in more polished and impactful posts.
Does it make sense? Give it a shot 👇
Mobile Accessibility
You definitely don’t like waiting. How to change that? Access it on your phone.
In today’s fast-paced world, being able to manage your LinkedIn presence on the go is a part and parcel. AuthoredUp’s mobile accessibility ensures you can create, edit, and analyze posts from anywhere. This flexibility allows you to maintain an active LinkedIn presence, no matter where you are.
Content Preview
A small feature that lets you see your post as your audience would. No other solution offers this option (unfortunately). Another reason why AuthoredUp is a game-changer. AuthoredUp’s content preview feature allows you to see exactly how your post will appear once published. This ensures there are no formatting surprises and that your content appears as intended, enhancing its professional appearance.
Automated Snippets
Consistency is key in content creation. AuthoredUp’s automated snippets feature allows you to save and reuse frequently used text, hashtags, and signatures. This not only saves time but also ensures that your messaging remains consistent across all your posts, reinforcing your brand identity.
Engagement Patterns Analysis
Something works, and something doesn’t. How to find out? A/B testing helps, but let’s allow the tool to take over the fight for more views (and potential clients).
Understanding what drives engagement is key to refining your content strategy. AuthoredUp analyzes engagement patterns, uncovering hidden trends and preferences among your audience. By leveraging these insights, you can tailor your content to better align with what resonates most with your followers.
CSV Data Export
We all know how much marketers love working with numbers and Excel. Let’s make it easier for them. AuthoredUp allows data export in CSV format. This feature enables you to create custom reports and integrate LinkedIn performance data into broader marketing strategies. By analyzing this data, you can gain deeper insights and make data-driven decisions to enhance your LinkedIn effectiveness.
Performance Comparisons
Comparing the performance of different posts can provide valuable insights into what works best. AuthoredUp enables you to compare the effectiveness of various posts, helping you identify successful content strategies. This comparative analysis informs future content creation, ensuring you continually improve your LinkedIn performance.
Audience Insights
I suppose that creating content, you’ve probably already got your ICP (Ideal Customer Profile). You know some of your readers use mobile devices; others use computers. Some go through your posts in the morning, while others more likely check their LinkedIn in the evening. In a nutshell, this is called customer behavior. These pieces of information help you tailor your content to better meet the interests and preferences of your LinkedIn network, driving higher engagement and building stronger connections.
Customizable Posting Schedules
Timing is everything when it comes to social media. AuthoredUp’s customizable posting schedules allow you to optimize the timing of your posts for maximum visibility and engagement. By scheduling posts at times when your audience is most active, you increase the chances of your content being seen and interacted with.
Better timing + better audience engagement = more customers
Now you know 18 ways to increase effectiveness on LinkedIn using the right, content creation tool.
But that’s not all.
Do you still have some doubts about AuthoredUp, and its usage?
If so, feel free to look over my review: AuthoredUp Review: The Best Content Tool for LinkedIn. It’ll help you for sure to make the right decision.
And if you need any help, feel free to hit me up; I’ll help you too.
Thank you for reading and contributing!
Simon
Author Profile
- Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Lead Generation on LinkedIn, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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