Using keywords is the foundation of SEO copywriting. After all, it’s about getting the page high in the rankings for specific keywords.
Unfortunately, it’s not that simple.
Using keywords also requires discretion and proper sensibility.
Too few keywords—no results.
Too many keywords—keyword stuffing.
Hey, so can there be too many keywords? Unfortunately, yes.
Everything about how to write a lot and quickly achieve a high ranking can be found in this post.
Let’s kick it off.
What is Keyword Stuffing?
Keyword stuffing is an unethical SEO practice where webmasters excessively and unnaturally cram a webpage’s content with similar words or phrases to manipulate search engine rankings.
This involves using the target compilation of words excessively and out of context, often making the content difficult to read and comprehend.
A few years back, it was a common black-hat SEO technique to artificially boost a webpage’s search engine ranking.
Why Is Keyword Stuffing Dangerous?
Yes, it is dangerous because it can result in severe penalties from search engines like Google. Right, Google is the most sensitive search engine for that type of manipulation.
When search engines detect keyword stuffing, they often lower the ranking of the affected page or even remove it from search results. Moreover, it leads to a poor user experience as the content becomes difficult to read, which can deter visitors from staying on the website.
Keyword Stuffing vs. Ranking Factor?
First of all, can we call keyword stuffing a Ranking Factor?
No, it is not a positive ranking factor; just a negative one.
Search engines have evolved to recognize and penalize this practice. Modern search algorithms prioritize high-quality, relevant, user experience, and natural word usage.
Therefore, it can have a detrimental impact on a website’s ranking.
How to Find Out that Your Content is Stuffed with Keywords?
To identify the density in your copy, double-check before posting, and ask and external specialist to help you out. Unless you know how to deal with it yourself.
If the text feels awkward, repetitive, or the words seem forced and unrelated to the topic, it’s likely stuffed.
Additionally, you can use SEO tools such as Senuto or RankMath to analyze word density. An unusually high density is a red flag for stuffing. And also for your website.
The ideal example of keyword stuffing:
Details:
| Number of Words | Repetitive Words | Density in % |
|---|---|---|
| 62 | 14 | 22.5 |
How to Avoid Keyword Stuffing?
To avoid it, focus on creating valuable, informative, and well-structured content that naturally incorporates relevant words.
Use synonyms and related terms to diversify what you want to write.
When you read it yourself, and you see too many repetitive words—change them, use any given synonym, it’ll help.
Aim for a keyword density of around 1-2% and prioritize user experience. Regularly review your content and make adjustments as necessary.
So, how not to screw your post?
Let me use some math:
- Total number of words in your blog = 2,000
- Repetitive words = 30
- 30/2000 = 0.15 x 100 = 1.5%
>> Pro Tip: Use the RankMath plugin to track your density rate, and to optimize the content.
>> Pro Tip 2: Use Senuto to manage and maintain the healthy proportion of your keywords.
Content is the King
How many times have you heard that? It’s just for a good reason.
First, search engines like Google prioritize valuable and informative content when ranking websites. When you provide it with high-quality, you’re more likely to rank higher in search results, driving organic traffic to your site.
Second, it keeps visitors on your website longer, reducing bounce rates and signaling to search engines that your site offers valuable information.
Third, fresh and updated content shows that your site is active and relevant, which search engines reward. Fourth, quality content earns backlinks, boosting your site’s authority and credibility.
And last but not least—content that resonates with your audience builds trust and loyalty, turning visitors into customers. Remember, when it comes to SEO—it truly wears the crown.
Frequently Asked Questions for Keyword Stuffing
- Can I use keywords multiple times in my content?
Yes, but do so naturally, ensuring they fit within the context of your content.
- Is content density the same as keyword optimization?
No, the right optimization involves using certain words and content, strategically and naturally, to enhance the content’s search visibility.
- Can keyword stuffing ever be justified?
No, it is considered a black-hat SEO tactic and should be avoided for ethical and practical reasons.
Takeaways
My best advice: write the way you speak. Unless speaking isn’t your strongest trait, then you can reconsider. However, this rarely happens.
Your text should be natural, light, enjoyable to read, and informative.
Informative provides a lot of information and doesn’t repeat itself. The more specifics, the better for you and your business, which means for your readers, and then—customers.
It is an outdated and harmful SEO practice that can lead to penalties and a poor user experience.
Always focus on creating high-quality, user-friendly content that incorporates various techniques of words naturally and ethically.
By following all of these rules, you’ll find that ‘SEO: All You Need to Know‘ becomes a more effective guide for your long-term SEO efforts
How do you cope with keyword stuffing? Do you have your proven techniques that we need to know?
If you’d like to share your secret sauce—contact me anytime, I’d be happy to write a new post about it.
And don’t forget to hit me up privately on LinkedIn or X if came up with something!
Thank you again for reading.
XoXo,
Simon
Author Profile
- Simon Gorlak is a Digital Marketing Expert with over 8 years of experience. He specializes in 3 areas: SEO, Copywriting, and Email Marketing. Simon's blog gathers knowledge that helps Marketers & C-level to increase profits from their online businesses. Also, his content helps to reach the most difficult customers, make others' content to be read & purchased. Besides digital marketing, Simon speaks 4 languages: English, Spanish, Portuguese, and Polish & works as a Head of Business at an Indian Start-up.
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sir, this is good. thanks for sharing
Thanks, Neil! I’m glad you enjoyed it! 🙂
What’s the ideal ratio for number of words per post?
Hey Ken,
Thanks for the question.
Try to keep it below 3%. Google won’t penalize your website, and it’ll be soaring in the rankings.
Simon